Marketing-A Hotel Perspective Essay Example | Topics and Well Written Essays - 1500 words

Marketing-A Hotel Perspective - Essay ExampleMarketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and give way of value with others - Philip Kotler Marketing is the economic process by which goods and services are exchanged between the maker and the consumer and their values determined in terms of money prices. Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price. Marketing is a key function of management. It brings success to business organization. A business organization performs two key functions producing goods and services and making them ready(prenominal) to potential customers for use. An organization business success lifesizely depends on how efficiently the products and services are delivered to cus tomers and how other than do the customers perceive the difference in delivery in comparison to the competitors. This is true of all firms from large business enterprises to small firms, from multinationals operating in different countries to small firms operating in small markets