Intelligent Exploitation Case Study Example | Topics and Well Written Essays - 1500 words

Intelligent evolution - Case Study ExampleThe major occupation challenge that Hazendal encounters is in the effective centering of its complex wine production operations which includes scheduling the harvest of grapes, process management of wine production and marketing management of the final product.In spite of the huge volume of sales undertaken by Hazendal, the current data and culture management systems in the organization is real primitive. It consisted of distributed databases of operations, non-inclusion of IT based management for variety of activities like grape allocation, sales data that includes the information on product, customer and region/country. At the same time, the sales government note was issued separately using professional accounting software. Thus the fragmented style of information management led to high levels of operational inefficiency, extended delays in information transmission and inconsistency in sales and inventory reports. Besides, the compan y constantly conducts extensive outdoor customer retention and relationship building programs, which was very inseparable for the preparation of effective marketing plan. Thus to integrate its operation and to have increased efficiency and integrated operations across all departments, Hazendal Management mulish to implement a custom designed information management software. ... The essay presented here reviews two separate project phases in connection with the information management project at Hazendal. Phase I is related to the design and implementation of the vineyards management system for Hazendal and the Phase II draws the attention towards the barriers to its intelligent exploitation.Intelligent Exploitation Theory Frameworks and Literature ReviewThe term Intelligent Exploitation is coined to explain the inadequacies observed in extracting the full potential of information technology investments that have been make in the organizations (Holtham, 2008). It is observed that hu ge investments made by the organizations have not resulted in a significant improvement on their business or organizational management practices (Clemons et al, 1990). Also, all the earlier initiatives made across the world to improve and upgrade the technology didnt place the knowledge and information in the centre act of all the activities (Brynjolfsson, 1991). Thus the advantages that the organizations could claim to possess towards the preparation of their set upth strategies were also very insignificant.Implementations of IT tools have helped the organizations to create rich repositories of in-house data, which are not properly use for their own strategic advantage (Davern and Kauffman, 2000). In the present day circumstances the organizations need to be elevated to the status of creators of knowledge and thus transforming the organizations as a learning system (Dos Santos et al, 2000). But, contrary to the expectations IT investments were not able to justify the creation of specific strength within the organization to address the objectives of equipping the group to grow as